Influence

Definition

Influence means the power to affect indirectly without direct force. Occasion, by contrast, means an event or situation that creates an opportunity but its up to the individual whether he/she translates it or not. So, influence focuses on shaping thoughts, choices, or behaviors over time. Occasion focuses on creating a situation where something can happen, without guarenteeing the outcome. In other words, influence is the gentle push that changes your mind; occasion is the door that opens, allowing something to happen - if someone has the ability to make it happen.

What it describes

A teenager watches a popular celebrity drink a certain brand of soda in an advertisement. He does not realize it, but over time, he starts preferring that brand without any logical reason. His choice has been shaped quietly, without direct pressure or force. What kind of power does the celebrity have over the teenager? The celebrity has influence over him.

Examples in context

• Social media influencers have a powerful influence on young people’s spending habits.
• Her teacher’s encouragement was a positive influence on her career choice.