Conduce

A company wants to improve employee productivity. Instead of forcing longer hours, the manager creates a positive work environment: natural light, comfortable chairs, free coffee, and flexible schedules. These conditions do not directly produce results, but they gradually make it easier for employees to work efficiently. What do these conditions do? They conduce to higher productivity.

Effect (to successfully bring about a planned change, often with effort) contrasts with conduce, which means to help create a favorable environment for an outcome without directly causing it. Effect implies direct agency and completion, while conduce implies indirect support and gradual influence.