Influence

Definition

Conduce (to help create favorable conditions for an outcome gradually) contrasts with influence, which means to affect someone’s thoughts, actions, or decisions indirectly, often through persuasion or example. Conduce focuses on environmental or situational support, while influence focuses on direct but non‑coercive shaping of another’s will or perception.

What it describes

A teenager sees a popular celebrity drinking a certain brand of soda in an advertisement. The teenager doesn't realize it, but over time, he starts to prefer that brand without any direct pressure or logical reason. The celebrity’s endorsement has shaped his choice subtly and indirectly. What has the advertisement done? It has influenced the teenager’s decision.

Examples in context

• Social media influencers can greatly affect young people’s spending habits.
• Her teacher’s encouragement influenced her to pursue a career in science.